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London, United Kingdom · Study online with HCC

Professional Certificate in Google Ads for Social Media Marketing (Advanced)

Enhance your social media marketing skills with the Professional Certificate in Google Ads, focusing on effective ad strategies and analytics
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Setting Up Google Ads Campaigns

2

Creating Effective Ad Groups

3

Understanding Keyword Matching

4

Managing Ad Auctions

5

Measuring Ad Performance

6

Introduction To Social Media Marketing

7

Understanding Target Audiences

8

Creating Social Media Content

9

Building Brand Awareness

10

Leveraging Influencer Marketing

11

Developing Social Media Strategies

12

Implementing Paid Social Media Ads

13

Optimizing Social Media Campaigns

14

Using Google Analytics

15

Tracking Conversions

16

Advanced Ad Targeting Options

17

Creating Video Ads

18

Utilizing Google Ads Extensions

19

Advanced Bid Strategies

20

Auditing And Optimizing Campaigns

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from HealthCareCourses (An LSIB brand)
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

I'm blown away by the Professional Certificate in Google Ads for Social Media Marketing (Advanced) course at Stanmore School of Business! As a digital marketing specialist in the US, I was looking to upskill and stay ahead of the curve. This course delivered exactly what I needed - in-depth knowledge of Google Ads and social media marketing strategies that I could apply immediately to my work. The instructors were top-notch, and the course materials were engaging, relevant, and easy to follow. I particularly appreciated the hands-on exercises and real-world examples that helped me understand complex concepts like ad targeting and budget optimization. I've already seen significant improvements in my campaign performance, and I'm confident that this course will continue to pay dividends in my career. Five stars isn't enough - I'd give it ten stars if I could!

AS
Anna Schneider
DE · Course completed

I recently completed the Professional Certificate in Google Ads for Social Media Marketing (Advanced) course at Stanmore School of Business, and I must say that it was a thoroughly enjoyable and informative experience. As a marketing manager at a medium-sized enterprise in Germany, I was looking to enhance my skills in Google Ads and social media marketing. The course provided a comprehensive overview of the latest trends and best practices in the field, with a particular focus on advanced techniques like ad sequencing and retargeting. While some of the course materials were a bit too basic for my taste, I appreciated the opportunity to engage with instructors and fellow students from diverse backgrounds and industries. Overall, I'd recommend this course to anyone looking to improve their digital marketing skills - just be prepared to put in some extra effort to get the most out of it.

KN
Kaito Nakamura
JP · Course completed

Wow, just wow! The Professional Certificate in Google Ads for Social Media Marketing (Advanced) course at Stanmore School of Business was an absolute game-changer for me! As a social media enthusiast and entrepreneur in Japan, I was eager to learn the latest strategies and techniques for leveraging Google Ads and social media to grow my online presence. This course exceeded my expectations in every way - the instructors were knowledgeable and supportive, the course materials were engaging and easy to understand, and the community of fellow students was active and helpful. I particularly loved the hands-on projects and case studies, which gave me the opportunity to apply theoretical concepts to real-world scenarios. I've already seen significant increases in my website traffic and engagement, and I'm confident that this course will continue to help me achieve my business goals. If you're serious about mastering Google Ads and social media marketing, look no further than this course!

ZD
Zanele Dlamini
ZA · Course completed

I'm delighted to share my thoughts on the Professional Certificate in Google Ads for Social Media Marketing (Advanced) course at Stanmore School of Business! As a digital marketing consultant in South Africa, I was looking to enhance my skills in Google Ads and social media marketing to better serve my clients. This course provided a solid foundation in the fundamentals of Google Ads, as well as advanced techniques like ad copywriting and landing page optimization. I appreciated the detailed explanations and examples, which helped me understand complex concepts and apply them to my work. The course materials were also well-structured and easy to follow, with plenty of opportunities for feedback and support from instructors and fellow students. While some of the course content was a bit too focused on Western markets, I appreciated the efforts of the instructors to provide regional examples and case studies. Overall, I'd recommend this course to anyone looking to improve their digital marketing skills - just be prepared to do some extra reading and research to get the most out of it.





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Recently updated!

May 2026