Completed from United States
As a sales director in Chicago, I needed to refine my team's approach to high-stakes enterprise deals. This course at Stanmore School of Business delivered exactly that. The module on 'Value-Based Negotiation' was a game-changer; it shifted our mindset from price-haggling to value articulation. I applied the 'BATNA analysis' framework immediately in a Q3 negotiation and successfully closed a $2M deal that had been stalling for months. The materials were crisp, professional, and directly applicable to the US market dynamics. Highly recommended for anyone looking to elevate their strategic closing skills.
I was initially skeptical about an online course covering such a nuanced topic, but Stanmore's 'B2b Sales Negotiation' exceeded my expectations. The content is very structured, which I appreciated coming from a technical background. I particularly liked the case studies on cross-cultural negotiation, which helped me handle clients from different regions more effectively. While the pacing was sometimes a bit fast for me, the downloadable templates for preparation checklists were incredibly useful. I feel much more confident walking into boardrooms now. A solid 4 stars because it gave me practical tools I use daily.
Brilliant course! I've been in B2B sales for five years, but I always felt I was missing something in the final stages of deals. This course filled those gaps perfectly. The instructor's tone was engaging and not too academic, which kept me motivated. One specific technique I learned—active listening to uncover hidden objections—helped me turn around a difficult conversation with a prospect in Dublin. The resources are up-to-date and relevant to the current European market. It’s rare to find a course that balances theory with such actionable advice. I’m already recommending it to my colleagues.
This course was a turning point in my career. I wanted to move from junior account executive to senior, and mastering negotiation was key. Stanmore School of Business provided a comprehensive roadmap. The section on 'Handling Pushback with Empathy' resonated deeply with me and changed how I interact with my clients in Mexico City. I no longer feel defensive when clients push back; instead, I use it as an opportunity to clarify needs. The video lessons were high quality, and the quizzes reinforced the learning points effectively. I felt supported throughout the journey and left with a toolkit that has already boosted my conversion rate by 15%.
