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Postgraduales Zertifikat in B2b-Verkaufsverhandlungen (Advanced)

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Overview

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Learning outcomes

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Course content

1

Strategische Kundenanalyse

2

Verhandlungspsychologie Im B2b

3

Preisstrategien Und Wertschöpfung

4

Mehrwertorientierte Angebotsgestaltung

5

Verhandlungsführung Unter Zeitdruck

6

Stakeholder-Management Im Vertrieb

7

Cross‑Cultural Negotiation Techniques

8

Risiko‑ Und Chancenmanagement

9

Digitalisierung Von Verkaufsprozessen

10

Vertragsrecht Für B2b‑Transaktionen

11

Verhandlungsstrategien Für Großkunden

12

Komplexe Preisverhandlungen

13

Vertriebscontrolling Und Kpi‑Analyse

14

Kundenbindungsmodelle Im B2b‑Umfeld

15

Nachhaltigkeitsaspekte In Verkaufsverhandlungen

16

Strategische Partnerentwicklung

17

Einfluss Von Unternehmenspolitik Auf Verhandlungen

18

Verhandlungsrhetorik Und Körpersprache

19

Innovationsmanagement Im Vertrieb

20

Preis- Und Margenoptimierung

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  • Fast Track: Complete in 1 month with 3-4 hours of study per week
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There are no formal entry requirements for this course. You just need:

  • A good command of English language
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  • Basic computer skills
  • Dedication to complete the course
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

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  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

The Postgraduales Zertifikat in B2b‑Verkaufsverhandlungen (Advanced) exceeded my expectations. The curriculum was tightly aligned with my goal of mastering high‑value B2B negotiations in the tech sector. I especially appreciated the module on BATNA analysis – I applied it in a real‑world scenario with a German client and secured a 15 % price improvement while preserving the partnership. The case studies and downloadable negotiation playbooks were professionally crafted and immediately usable. Overall, the course delivered rigorous, relevant content and the interactive simulations reinforced my confidence. I would highly recommend it to any senior sales professional seeking measurable results.

ST
Sarah Thompson
GB · Course completed

I loved the mix of theory and hands‑on practice. The course helped me reach my learning goal of closing larger contracts with European manufacturers. The practical worksheets – especially the value‑map template – let me map out client benefits in minutes, and I used it in a recent pitch that turned a "maybe" into a signed deal. The video lessons were clear and the reading material felt up‑to‑date, which made the whole experience feel relevant to my day‑to‑day work. All in all, a solid programme that gave me useful tools without any fluff.

AP
Ananya Patel
IN · Course completed

Wow! This course was a game‑changer for my sales career. I wanted to learn how to negotiate across cultures, and the modules on Asian and European negotiation styles delivered exactly that. One standout was the live role‑play where we simulated a cross‑border deal; I walked away with a new script for handling price objections that helped me close a $250k contract within weeks. The course materials – crisp slides, real‑world examples, and a handy negotiation checklist – were top‑notch. The energy of the instructors and the community forum kept me motivated, and I finished the program feeling truly empowered.

ZD
Zanele Dlamini
ZA · Course completed

The advanced certificate provided a detailed, step‑by‑step breakdown of the entire B2B sales negotiation process, which was exactly what I needed to align my team’s approach. I especially valued the deep dive into contract clause negotiation; using the provided clause‑comparison matrix, I renegotiated a service agreement and achieved a 10 % cost reduction without sacrificing service level. The course PDFs were well‑structured, and the supplemental webinars on risk management added extra depth. The overall learning experience was thorough and professional, giving me concrete skills I can apply immediately.





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Recently updated!

July 2026