Postgraduate Certificate in Brand Management for Retail

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Overview

Learning outcomes

Course content

Brand Strategy Development

Consumer Behavior and Insights

Retail Brand Positioning

Integrated Marketing Communications

Digital Branding and E-commerce

Brand Performance Measurement

Retail Experience and Customer Journey

Visual Merchandising and Brand Identity

Brand Equity and Valuation

Sustainability in Brand Management

Brand Strategy and Planning

Consumer Behavior and Retail Marketing

Retail Branding and Communication

Digital Marketing for Retail Brands

Retail Merchandising and Visual Merchandising

Brand Experience Management in Retail

Retail Analytics and Performance Measurement

Brand Innovation and New Product Development for Retail

Ethical and Sustainable Brand Management in Retail

International Retail Brand Management

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90