Undergraduate Certificate in Customer Relationship Management for Automotive Retail

A specialized program focusing on strategies for building and maintaining customer relationships within the automotive retail industry.

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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Introduction To Customer Relationship Management

2

Customer Communication Strategies

3

Data Management For Automotive Retail

4

Customer Loyalty Programs

5

Sales Techniques For Automotive Retail

6

Cross-Selling And Up-Selling

7

Customer Satisfaction Measurement

8

Crm Technology In Automotive Retail

9

Managing Customer Complaints

10

Ethical Considerations In Customer Relationships

11

Sales Techniques In Automotive Retail

12

Customer Communication Strategies

13

Automotive Industry Trends

14

Customer Satisfaction And Loyalty

15

Digital Marketing In Automotive Retail

16

Customer Relationship Management Tools

17

Automotive Sales Negotiation

18

Understanding Automotive Consumer Behavior

19

Effective Customer Service Management

20

Data Analysis For Automotive Retail.

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Why people choose us for their career

Jacob Thompson
US

This course is a must-take for anyone working in the automotive retail industry! The CRM focus was incredibly useful, and I gained some practical skills that I could apply right away in my job. I particularly enjoyed learning about email marketing campaigns and how to analyze customer data. The course materials were top-notch, and the instructors were knowledgeable and supportive. Overall, I couldn't be happier with my experience at Stanmore School of Business!

Emily Davis
GB

I recently completed the Undergraduate Certificate in Customer Relationship Management for Automotive Retail at Stanmore School of Business, and I'm delighted to say it exceeded all my expectations. The course content was engaging, informative, and highly relevant to my current role in automotive retail. I particularly appreciated the modules on customer segmentation and social media marketing. The course materials were of excellent quality, and the instructors were knowledgeable, approachable, and always willing to help. I highly recommend this course to anyone looking to enhance their CRM skills in the automotive retail industry.

Liam Patel
IN

I recently finished the Undergraduate Certificate in Customer Relationship Management for Automotive Retail at Stanmore School of Business and I'm glad I took the course. It provided me with practical knowledge that I could apply in my job. I particularly liked the modules on customer retention strategies and the importance of building customer relationships. The course materials were comprehensive and easy to follow. The only downside was that the course was entirely online, which made it difficult to network with other students. Nonetheless, I would recommend this course to anyone looking to improve their CRM skills in the automotive retail industry.

Olivia Johnson
US

Just completed the Undergraduate Certificate in Customer Relationship Management for Automotive Retail and I'm thrilled with the outcome! The course content was relevant, practical, and engaging. I learned so much about CRM strategies and how to analyze customer data to make informed business decisions. The course materials were well-organized and easy to follow. The instructors were knowledgeable, approachable, and always willing to help. Overall, I had a fantastic learning experience, and I highly recommend this course to anyone working in the automotive retail industry!





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Taught in English

Clear and professional communication

Recently updated!

April 2025