Professional Certificate in Retail Loyalty Program Management

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Overview

Learning outcomes

Course content

Customer Relationship Management

Loyalty Program Strategy

Data Analysis for Retail Loyalty

Customer Segmentation

Marketing Communications

Customer Engagement

Program Performance Measurement

Customer Retention Strategies

Technology in Loyalty Programs

Legal and Ethical Considerations

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90