Professional Certificate in Customer Segmentation in Retail

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Overview

Learning outcomes

Course content

Understanding Customer Segmentation

Data Analysis for Customer Segmentation

Segmentation Strategies in Retail

Customer Profiling Techniques

Segmentation Models and Algorithms

Implementing Segmentation in Retail

Evaluating Segmentation Effectiveness

Customer Segmentation Best Practices

Personalization and Customization in Retail

Ethical Considerations in Customer Segmentation

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90