Professional Certificate in Google Analytics for E-commerce Success

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Overview

Learning outcomes

Course content

Understanding Google Analytics for E-commerce

Setting Up Your Google Analytics Account

Tracking E-commerce Transactions

Analyzing Customer Behavior

Creating Custom Reports

Goal Setting and Conversion Tracking

Using Google Tag Manager for E-commerce

Enhancing User Experience with Data Insights

Advanced Segmentation Techniques

Optimizing Marketing Campaigns with Analytics

Introduction to Google Analytics for E-commerce

Setting up Google Analytics for E-commerce Websites

Understanding E-commerce Tracking in Google Analytics

Tracking Sales and Conversions with Google Analytics

Analyzing E-commerce Data in Google Analytics

Using Custom Dimensions and Metrics in E-commerce Tracking

Creating E-commerce Reports in Google Analytics

Optimizing E-commerce Performance with Google Analytics

Advanced E-commerce Insights with Google Analytics

Implementing Google Tag Manager for E-commerce Tracking

Introduction to Google Analytics

Setting Up Google Analytics for E-commerce

Understanding Key E-commerce Metrics

Analyzing Traffic Sources and Channels

Measuring Conversion Rates and Goals

Tracking E-commerce Events and Transactions

Implementing Enhanced E-commerce Features

Creating Custom Reports and Dashboards

Utilizing Google Analytics for Marketing Strategies

Optimizing E-commerce Performance with Data Analysis.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90