Postgraduate Certificate in Tv Advertising Strategies

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Overview

Learning outcomes

Course content

Advertising Research and Analysis

Consumer Behavior in Television Advertising

Media Planning and Buying

Brand Management in TV Advertising

Creative Strategy and Execution

Ethics and Regulations in Television Advertising

Digital Marketing Strategies for TV

Integrated Marketing Communications

Measurement and Evaluation in TV Advertising

Crisis Management in Advertising.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90