Undergraduate Certificate in Google Ads for Nonprofits

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Overview

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Learning outcomes

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Course content

1

Introduction to Google Ads for Nonprofits

2

Creating Effective Campaigns

3

Optimizing Ad Performance

4

Measuring Success with Analytics

5

Fundraising Strategies Using Google Ads

6

Introduction to Google Ads for Nonprofits

7

Understanding Digital Marketing Fundamentals

8

Creating Effective Ad Campaigns

9

Targeting and Audience Segmentation

10

Keyword Research and Selection

11

Crafting Compelling Ad Copy

12

Measuring and Analyzing Campaign Performance

13

Budgeting and Bidding Strategies

14

Optimizing Ads for Better Results

15

Ethical Considerations in Advertising for Nonprofits

16

Introduction to Google Ads for Nonprofits

17

Understanding Google Ad Grants for Nonprofits

18

Creating Effective Ad Campaigns for Nonprofits

19

Optimizing Ad Performance for Nonprofits

20

Measuring Success in Google Ads for Nonprofits

21

Budgeting and Bidding Strategies for Nonprofits

22

Keyword Research for Nonprofit Ad Campaigns

23

Ad Copywriting for Nonprofit Ads

24

Targeting and Audience Segmentation for Nonprofits

25

Ad Extensions and Advanced Features for Nonprofits

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Undergraduate Certificate in Google Ads for Nonprofits equips learners with skills to effectively utilize Google Ads for nonprofit marketing.

Showcase your achievement with a professional certificate upon successful course completion.