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Undergraduate Certificate in Google Ads and Conversion Rate Optimization
Flexible learning: Enroll today to start learning anytime, anywhere
Educational Excellence: Trusted by thousands of learners worldwide
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
1
Introduction to Google Ads
2
Advanced Google Ads Strategies
3
Conversion Rate Optimization Fundamentals
4
Data Analysis for Marketing Decisions
5
A/B Testing and Experimentation Techniques
6
Introduction to Google Ads
7
Keyword Research and Analysis
8
Ad Copywriting and Design
9
Campaign Setup and Management
10
Tracking and Analytics Fundamentals
11
Conversion Rate Optimization Strategies
12
A/B Testing and Experimentation
13
Remarketing and Audience Targeting
14
Budgeting and Bidding Strategies
15
Ethics and Compliance in Digital Advertising
16
Introduction to Google Ads
17
Google Ads Account Setup
18
Keyword Research and Planning
19
Ad Copywriting and Testing
20
Bid Strategies and Budgeting
21
Ad Extensions and Ad Formats
22
Conversion Tracking and Reporting
23
Google Analytics for PPC
24
Landing Page Optimization
25
A/B Testing and Optimization
26
Introduction to Google Ads
27
Keyword Research and Selection
28
Ad Copywriting and Ad Extensions
29
Campaign Structure and Settings
30
Conversion Tracking and Measurement
31
A/B Testing and Optimization
32
Remarketing Strategies
33
Landing Page Optimization
34
Advanced Google Ads Features
35
Conversion Rate Optimization Techniques
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
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Why this course
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Frequently asked questions
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This course equips students with essential skills in Google Ads management and strategies to enhance conversion rates for online marketing.
Earn a Certificate
Showcase your achievement with a professional certificate upon successful course completion.