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Professional Certificate in Google Ads for Social Media Marketing
Flexible learning: Enroll today to start learning anytime, anywhere
Educational Excellence: Trusted by thousands of learners worldwide
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
1
Introduction to Google Ads for Social Media Marketing
2
Creating Effective Ad Campaigns
3
Targeting and Audience Segmentation
4
Analyzing and Optimizing Ad Performance
5
Budgeting and Bidding Strategies
6
Introduction to Google Ads for Social Media
7
Setting Up Your Google Ads Account
8
Understanding Google Ads Campaign Types
9
Keyword Research and Selection
10
Creating Compelling Ad Copy
11
Optimizing Ad Performance
12
Targeting and Audience Segmentation
13
Analytics and Reporting for Social Media Ads
14
Budgeting and Bidding Strategies
15
Best Practices for Ad Compliance and Policies
16
Campaign setup and structure
17
Keyword research and targeting
18
Ad creation and optimization
19
Ad extensions and formats
20
Bidding strategies and budgeting
21
Audience targeting and remarketing
22
Performance tracking and reporting
23
Google Analytics integration
24
Conversion tracking and optimization
25
YouTube advertising strategies
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
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Why this course
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Frequently asked questions
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Enhance your social media marketing skills with the Professional Certificate in Google Ads, focusing on effective ad strategies and analytics.
Earn a Certificate
Showcase your achievement with a professional certificate upon successful course completion.