Postgraduate Certificate in Google Ads Optimization Strategies

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Overview

Learning outcomes

Course content

Advanced Google Ads Campaign Management

Data-Driven Decision Making in Digital Marketing

Conversion Rate Optimization Techniques

Strategic Budget Allocation and Bidding Strategies

Performance Analysis and Reporting in Google Ads

Advanced Google Ads Techniques

Data-Driven Decision Making in Advertising

Key Performance Indicators for PPC Campaigns

Audience Targeting and Segmentation

Ad Copywriting and Creative Strategy

Budget Management and Bid Strategies

Analytics and Reporting for Google Ads

Conversion Rate Optimization

Remarketing Strategies and Best Practices

Ethical Considerations in Digital Advertising

Introduction to Google Ads Optimization Strategies

Keyword Research and Selection

Ad Copywriting and Testing

Bid Management and Budgeting

Ad Extensions and Callouts

Conversion Tracking and Reporting

Remarketing and Audience Targeting

Quality Score and Ad Rank

Mobile Advertising Strategies

Advanced Optimization Techniques

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90