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Undergraduate Certificate in Google Ads for E-commerce
Flexible learning: Enroll today to start learning anytime, anywhere
Educational Excellence: Trusted by thousands of learners worldwide
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
1
Introduction to Google Ads for E-commerce
2
Creating Effective E-commerce Campaigns
3
Optimizing Ad Performance and ROI
4
Understanding Customer Behavior and Targeting
5
Analytics and Reporting for E-commerce Success
6
Introduction to Google Ads
7
E-commerce Fundamentals
8
Keyword Research and Selection
9
Creating Effective Ad Campaigns
10
Optimizing Ad Performance
11
Understanding Conversion Tracking
12
Google Ads Bidding Strategies
13
Targeting and Audience Segmentation
14
Analyzing Ad Metrics and Reporting
15
Best Practices for E-commerce Advertising
16
Introduction to Google Ads
17
Keyword Research and Selection
18
Ad Copywriting and Ad Extensions
19
Campaign Creation and Optimization
20
Display Advertising on Google Ads
21
Shopping Ads and Merchant Center
22
Remarketing and Dynamic Ads
23
Conversion Tracking and Reporting
24
Ad Performance Analysis
25
Google Ads Certification Exam Prep.
26
Introduction to Google Ads
27
Keyword Research and Strategy
28
Ad Copywriting and Ad Extensions
29
Campaign Setup and Account Structure
30
Budgeting and Bidding Strategies
31
Conversion Tracking and Analytics
32
Optimizing Ads for Mobile
33
Remarketing and Display Advertising
34
Shopping Campaigns for E-commerce
35
Advanced Google Ads Strategies
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
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Why this course
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Frequently asked questions
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The Undergraduate Certificate in Google Ads for E-commerce equips students with essential skills to effectively manage online advertising campaigns.
Earn a Certificate
Showcase your achievement with a professional certificate upon successful course completion.