Professional Certificate in Google Ads Campaign Management

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Overview

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Learning outcomes

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Course content

1

Introduction to Google Ads

2

Campaign Strategy and Planning

3

Keyword Research and Selection

4

Ad Creation and Optimization

5

Performance Measurement and Analytics

6

Google Ads Fundamentals

7

Keyword Research and Selection

8

Creating Effective Ad Campaigns

9

Targeting and Audience Segmentation

10

Budgeting and Bidding Strategies

11

Ad Copywriting Best Practices

12

Performance Tracking and Analytics

13

Optimizing Campaign Performance

14

Remarketing Strategies

15

Ethical Considerations in Advertising

16

Introduction to Google Ads

17

Keyword Research and Selection

18

Ad Copy Creation and Testing

19

Campaign Structure and Settings

20

Ad Extensions and Formats

21

Bidding Strategies and Budgeting

22

Measurement and Optimization

23

Audience Targeting

24

Google Ads Policies and Compliance

25

Remarketing and Display Advertising

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Master Google Ads with this professional certificate course, focusing on campaign management, optimization strategies, and performance analysis for effective advertising.

Showcase your achievement with a professional certificate upon successful course completion.