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Postgraduate Certificate in Performance Marketing with Google Ads
Flexible learning: Enroll today to start learning anytime, anywhere
Educational Excellence: Trusted by thousands of learners worldwide
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
1
Digital Advertising Strategies
2
Google Ads Fundamentals
3
Data Analytics for Marketing
4
Campaign Optimization Techniques
5
Performance Measurement and Reporting
6
Introduction to Performance Marketing
7
Google Ads Fundamentals
8
Search Engine Marketing Strategies
9
Display Advertising Techniques
10
Analytics and Data Interpretation
11
Conversion Rate Optimization
12
Remarketing and Retargeting Strategies
13
Budget Management and Bidding Strategies
14
Ad Copywriting and Creative Best Practices
15
Campaign Performance Measurement and Reporting
16
Introduction to Performance Marketing
17
Google Ads Fundamentals
18
Keyword Research and Planning
19
Ad Copywriting and Testing
20
Google Display Network
21
Google Shopping
22
Remarketing Strategies
23
Conversion Tracking and Reporting
24
Advanced Google Ads Strategies
25
Performance Marketing Campaign Optimization
26
Introduction to Performance Marketing
27
Google Ads Fundamentals
28
Advanced Google Ads Strategies
29
Conversion Tracking and Optimization
30
Search Advertising with Google Ads
31
Display Advertising with Google Ads
32
Video Advertising with Google Ads
33
Shopping Advertising with Google Ads
34
Mobile Advertising with Google Ads
35
Remarketing with Google Ads
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
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Why this course
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Frequently asked questions
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Enhance your digital marketing skills with this Postgraduate Certificate focused on Performance Marketing using Google Ads for impactful online campaigns.
Earn a Certificate
Showcase your achievement with a professional certificate upon successful course completion.