Loading...
Undergraduate Certificate in Search Engine Marketing and Google Ads
Flexible learning: Enroll today to start learning anytime, anywhere
Educational Excellence: Trusted by thousands of learners worldwide
Educational Excellence: Trusted by thousands of learners worldwide
Overview
Loading...
Learning outcomes
Loading...
Course content
1
Introduction to Search Engine Marketing
2
Google Ads Fundamentals
3
Keyword Research and Strategy
4
Campaign Optimization Techniques
5
Analytics and Performance Measurement
6
Introduction to Search Engine Marketing
7
Google Ads Fundamentals
8
Keyword Research and Strategy
9
Creating Effective Ad Campaigns
10
Optimizing Landing Pages for Conversions
11
Analytics and Performance Measurement
12
Advanced Google Ads Techniques
13
Search Engine Optimization Basics
14
Social Media Advertising Integration
15
Ethics and Compliance in Digital Marketing
16
Introduction to Search Engine Marketing
17
Google Ads Fundamentals
18
Keyword Research and Analysis
19
Ad Copywriting and Ad Extensions
20
Campaign Optimization and Budget Management
21
Google Analytics for Search Engine Marketing
22
Conversion Tracking and Performance Measurement
23
Display Advertising with Google Ads
24
Remarketing Strategies
25
Mobile Marketing with Google Ads
26
Introduction to Search Engine Marketing
27
Keyword Research and Analysis
28
Google Ads Fundamentals
29
Ad Extensions and Ad Formats
30
Conversion Tracking and Measurement
31
Bid Strategies and Budgeting
32
Display Advertising and Remarketing
33
Optimizing Ad Performance
34
Mobile Advertising
35
Advanced Google Ads Strategies
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
Loading...
Why this course
Loading...
Frequently asked questions
Loading...
Gain essential skills in search engine marketing and Google Ads through this comprehensive undergraduate certificate course for digital marketing professionals.
Earn a Certificate
Showcase your achievement with a professional certificate upon successful course completion.