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Professional Certificate in Google Ads Strategy
Flexible learning: Enroll today to start learning anytime, anywhere
Educational Excellence: Trusted by thousands of learners worldwide
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
1
Introduction to Google Ads
2
Keyword Research and Targeting
3
Creating Effective Ad Campaigns
4
Optimizing Ad Performance
5
Analyzing Campaign Results
6
Introduction to Google Ads
7
Keyword Research and Selection
8
Creating Effective Ad Campaigns
9
Understanding Bidding Strategies
10
Ad Extensions and Enhancements
11
Analyzing Campaign Performance
12
Optimizing for Conversions
13
Targeting and Audience Segmentation
14
A/B Testing and Experimentation
15
Advanced Google Ads Techniques
16
Introduction to Google Ads
17
Keyword Research and Selection
18
Ad Copywriting and Testing
19
Bidding Strategies and Budgeting
20
Ad Extensions and Formats
21
Quality Score and Ad Rank
22
Display Advertising on the Google Display Network
23
Remarketing Strategies
24
Mobile Advertising on Google Ads
25
Performance Monitoring and Reporting
26
Keyword Research
27
Campaign Optimization
28
Ad Copywriting
29
Conversion Tracking
30
Budget Management
31
Quality Score Improvement
32
Remarketing Strategies
33
Competitor Analysis
34
Ad Extensions
35
Performance Reporting.
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
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Why this course
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Frequently asked questions
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The Professional Certificate in Google Ads Strategy equips learners with essential skills to create, optimize, and manage effective Google Ads campaigns.
Earn a Certificate
Showcase your achievement with a professional certificate upon successful course completion.