Professional Certificate in Content Marketing Essentials

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Overview

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Learning outcomes

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Course content

1

Introduction to Content Marketing

2

Content Strategy Development

3

Creating Engaging Content

4

Content Distribution and Promotion

5

Measuring Content Marketing Success

6

Content Marketing Fundamentals

7

Audience Research and Persona Development

8

Content Creation and Strategy

9

SEO for Content Marketing

10

Social Media Marketing Essentials

11

Content Distribution and Promotion

12

Analytics and Measurement in Content Marketing

13

Email Marketing Best Practices

14

Building a Brand Voice

15

Content Marketing Trends and Future Directions

16

Understanding Content Marketing Fundamentals

17

Developing a Content Marketing Strategy

18

Creating Compelling Content

19

Optimizing Content for Search Engines

20

Leveraging Social Media for Content Promotion

21

Measuring Content Marketing Success

22

Email Marketing for Content Promotion

23

Content Marketing Tools and Technologies

24

Content Distribution Strategies

25

Content Marketing Ethics and Compliance

26

Content Marketing Strategy

27

Content Creation and Curation

28

SEO and SEM for Content Marketing

29

Social Media Marketing

30

Email Marketing

31

Analytics and Reporting

32

Content Distribution Channels

33

Influencer Marketing

34

Brand Storytelling

35

Conversion Optimization

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Professional Certificate in Content Marketing Essentials equips learners with fundamental skills to create, distribute, and measure effective content strategies.

Showcase your achievement with a professional certificate upon successful course completion.