Professional Certificate in Customer-Centric Business Strategy

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Overview

Learning outcomes

Course content

Customer Insights and Market Analysis

Designing Customer-Centric Products and Services

Building Customer Relationships and Loyalty

Strategic Marketing for Customer Engagement

Measuring and Optimizing Customer Experience

Understanding Customer Needs

Building Customer Personas

Designing Customer Journey Maps

Developing Value Propositions

Implementing Customer Feedback Mechanisms

Creating Customer-Centric Marketing Strategies

Enhancing Customer Experience through Technology

Measuring Customer Satisfaction and Loyalty

Aligning Business Operations with Customer Expectations

Strategic Decision Making for Customer-Centric Organizations

Customer Experience Management

Data-Driven Decision Making

Customer Relationship Management

Marketing Strategy

Customer Insights and Analytics

Customer Segmentation

Sales and Service Excellence

Brand Management

Digital Marketing

Customer Loyalty Programs

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90