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Professional Certificate in Marketing Research and Insights
Flexible learning: Enroll today to start learning anytime, anywhere
Educational Excellence: Trusted by thousands of learners worldwide
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
1
Introduction to Marketing Research
2
Quantitative Research Methods
3
Qualitative Research Techniques
4
Data Analysis and Interpretation
5
Strategic Insights and Decision Making
6
Introduction to Marketing Research
7
Qualitative Research Methods
8
Quantitative Research Techniques
9
Data Collection and Analysis
10
Survey Design and Implementation
11
Consumer Behavior Insights
12
Market Segmentation Strategies
13
Data Visualization and Reporting
14
Ethics in Marketing Research
15
Emerging Trends in Marketing Research
16
research design and data collection
17
analyzing and interpreting data
18
consumer behavior and insights
19
market segmentation and targeting
20
brand management and positioning
21
pricing strategies and tactics
22
marketing communication effectiveness
23
digital marketing analytics
24
social media research and measurement
25
customer satisfaction and loyalty tracking
26
Research Design and Methods
27
Data Collection Techniques
28
Data Analysis and Interpretation
29
Market Segmentation and Targeting
30
Consumer Behavior Analysis
31
Branding and Positioning Strategies
32
Marketing Mix Development
33
Marketing Campaign Evaluation
34
Marketing Research Ethics
35
Trends and Innovation in Marketing.
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
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Why this course
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Frequently asked questions
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The Professional Certificate in Marketing Research and Insights equips professionals with essential skills for effective market analysis and consumer understanding.
Earn a Certificate
Showcase your achievement with a professional certificate upon successful course completion.