Undergraduate Certificate in Brand Management Essentials

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Overview

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Learning outcomes

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Course content

1

Brand Strategy and Positioning

2

Consumer Behavior and Insights

3

Digital Marketing Fundamentals

4

Brand Communication and Storytelling

5

Measuring Brand Performance and Equity

6

Introduction to Brand Management

7

Brand Identity and Positioning

8

Consumer Behavior and Brand Perception

9

Brand Communication Strategies

10

Digital Marketing for Brands

11

Brand Equity and Valuation

12

Integrated Brand Marketing

13

Brand Loyalty and Engagement

14

Crisis Management in Branding

15

Global Branding Strategies

16

Brand Strategy and Planning

17

Consumer Behavior and Market Research

18

Brand Identity and Positioning

19

Digital Marketing and Social Media

20

Brand Promotion and Advertising

21

Brand Management in Global Markets

22

Brand Innovation and Product Development

23

Brand Equity and Measurement

24

Retailing and Distribution Strategy

25

Integrated Marketing Communications

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

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Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Undergraduate Certificate in Brand Management Essentials equips students with foundational skills in branding, marketing strategies, and consumer behavior analysis.

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Earn a Certificate

Showcase your achievement with a professional certificate upon successful course completion.

Skills gained