Undergraduate Certificate in Consumer Behavior Insights

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Overview

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Learning outcomes

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Course content

1

Consumer Behavior Fundamentals

2

Psychology of Buying Decisions

3

Market Research Techniques

4

Digital Consumer Engagement

5

Ethical Issues in Consumer Marketing

6

Consumer Behavior Fundamentals

7

Psychology of Buying Decisions

8

Market Research Techniques

9

Digital Consumer Engagement

10

Cultural Influences on Consumption

11

Brand Perception and Loyalty

12

Ethics in Consumer Marketing

13

Data Analysis for Consumer Insights

14

Trends in Consumer Behavior

15

Social Media and Consumer Influence

16

consumer psychology

17

brand management

18

market research

19

consumer behavior theories

20

consumer decision making

21

advertising and promotion

22

digital marketing strategies

23

customer relationship management

24

consumer segmentation

25

retail marketing insights

26

Consumer Behavior Fundamentals

27

Market Research Methods

28

Psychological Insights

29

Cultural Influences

30

Decision Making Processes

31

Brand Loyalty

32

Digital Marketing Strategies

33

Ethical Considerations

34

Consumer Trends

35

Retail Strategies.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Undergraduate Certificate in Consumer Behavior Insights explores psychological factors influencing consumer decisions, enhancing marketing strategies and understanding market dynamics.

Showcase your achievement with a professional certificate upon successful course completion.